“Understanding the Digital Marketing World as an LNC”
Lance Liefert, CEO of Conquest Consulting
1- Understand Website development and function
2- Understand ‘Search Engine Optimization’ and analytics as it applies to your website and the market at large
3- Understand Social Marketing, Facebook and Linked-in
Lance Liefert is the CEO of Conquest Consulting (www.conquestinternet.com), a digital marketing and Website development company. He formed Conquest Consulting with his business partner and Chief Operating Officer, David Coons, in 2007. Conquest Consulting focuses on delivering cutting edge technology-based marketing solutions to their clients. Such services include Website design and development, Digital Marketing, Search Engine Optimization (SEO), Social Media Management and Brand Identity. His clients include Hartford Healthcare, Midstate Medical Center and CT Orthopaedic Associates. He has over 25 years experience with digital marketing and software development and is recognized as an expert in his field. Lance has taught Computer Science and Engineering at the University of Connecticut as an Adjunct Professor. Through seminars focused on Website development and Digital Marketing, Lance has helped educate business owners across Connecticut.
This presentation is hosted by the CT Chapter of AALNC, at Middlesex Hospital’s Goodwin Conference Room. A webinar of this presentation will be available as well (through the CT Chapter). See registration information. Admission is free to CTAALNC members and $15.00 for non-members. 1 CEU will be awarded and the webinar will be available for viewing after the presentation. If you are interested in attending this presentation, either via webinar or at Middlesex Hospital, e-mail CTAALNC Education Chairperson, Lorraine Doonan, RN, BSN, MS, CPHQ, LNCC at firstname.lastname@example.org or 860-670-4340. If you are a non-member of CTAALNC, for payment via PAYPAL, please go to the CT Chapter website at www.ctaalnc.com, click on Meetings/Events Information on the left side, scroll down to “Education Fee” and click on add to cart.